Game Time: A VERSION Watches Summer
VERSION Watches launches Game Time, its 2025 summer communication campaign. The concept is simple and heartfelt: to highlight duos of owners who are important to the House, for a day of sunny portraits.
No professional models, no artificial staging. Real faces, authentic connections, designer Swiss Made watches worn by those who chose them.
For the occasion, the House is also partnering with Avel&Men, a Breton producer of Canvas watch straps made from recycled marine waste. A collaboration that embodies VERSION's values: demanding materials, roots in artisanal know-how, and careful consideration of the impact of what is produced. Two colors are available to accompany the V01-LCC this summer:
- Seaqual Dark Navy Canvas Strap: understated and marine, perfect with the Tempête or the Éclat
- Seaqual White Linen Canvas Strap: bright and summery, ideal with the Rosée or the Éclat
Sensitive Portraits, a Watch on the Wrist
Through a series of luminous portraits, Game Time celebrates what VERSION has sought to embody from the beginning: the conviction that well-designed objects take on their full meaning in the lives of those who wear them.
The highlighted duos reflect the VERSION community: entrepreneurs, active professionals, personalities who move forward and own their choices. People who don't have time to waste and who, precisely for that reason, know how to recognize what is worth taking time for. The V01-LCC is not a watch to be admired in a display case. It is worn, it accompanies, it is shared. Whether it's the Rosée, the Éclat, or the Tempête, each reference finds a new way to express itself in this summer context.
Follow Game Time All Summer
The campaign runs throughout summer 2025, portrait after portrait, duo after duo. Each publication tells a short story: that of an encounter, a friendship, a connection.
📱 Follow the Game Time campaign on @versionwatches on Instagram 💼 VERSION Watches on LinkedIn
Want to participate in the next campaign?
Friends of the House are the heroes of Game Time. If you wear a V01-LCC and would like to participate in an upcoming photoshoot:
👉 Discover the V01-LCC collection
VERSION Watches, French watchmaking House. Limited edition designer Swiss Made watches.