Florence, June 2026: VERSION in the Temple of Men's Style
After New York, the Maison set up shop in Florence for the 110th edition of Pitti Uomo, the unmissable international event for men's style. This was a natural fit for VERSION Watches, whose aesthetic standards and attention to materials directly resonate with the codes of the sartorial world.
From June 17 to 20, 2026, the Maison participated in a series of informal meetings and private events in the heart of the city, alongside collectors, entrepreneurs, and players in the international sartorial scene. One month after its establishment in the United States, VERSION thus continued its international presence.
Conversations Up Close with Connoisseurs
Pitti Uomo is not just any trade show. It is a convergence point for those who consider clothing, accessories, and watches not as products, but as objects of culture. Precisely the audience VERSION targets.
These meetings allowed for strengthening existing partnerships, presenting the Maison's future creations to a community particularly attentive to details and craftsmanship, and initiating new collaborations. Prototypes of the V02 were notably shown in preview to a select few guests.
Two New Ambassadors to be Unveiled Soon
This Florentine stay was also an opportunity to formalize two new ambassadors for the Maison. Their identities will be announced soon on Instagram: stay tuned to the @versionwatches account to not miss the revelation.
VERSION Watches and the Sartorial World: A Natural Affinity
What VERSION shares with the sartorial community is above all the same philosophy: the conviction that the objects one chooses to wear say something precise about oneself. A limited-edition Swiss Made watch, like a bespoke suit, is not a wardrobe accident. It is a decision.
The V01-LCC, the Maison's first collection, embodies this vision. Assembled in the Swiss Jura, produced in 100 copies per color, it is aimed at those for whom high standards are not a posture but a given.
👉 Discover the V01-LCC collection
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VERSION Watches, French watchmaking Maison. Swiss Made designer watches in limited edition.